“The incoming administration must address how tariffs impact American businesses and consumers,” said CTA Vice President of Trade Ed Brzytwa. “Retaliation from our trading partners raises costs, disrupts supply chains, and hurts the competitiveness of US industries. US trade policy should protect consumers and help American businesses succeed globally.”
Without tariffs in place, the CTA expects robust growth for the US consumer tech industry in 2025, projecting record retail revenue will rise 3.2% compared to 2024 to $537 billion this year.
Stephen Minton, IDC vice president of data and analytics research, said the impact of tariffs on PC, tablet, and smartphone prices and sales will depend on tariff size, exemptions, timing, and the inclusion of PCs and components.
