Meanwhile, in an attempt to convince advertisers that things are looking up at Twitter, Yaccarino sent out a tweet stating that traffic is growing. “Don’t want to leave you hanging by a thread… but Twitter, you really outdid yourselves! Last week we had our largest usage day since February. There’s only ONE Twitter. You know it. I know it,” Twitter’s CEO tweeted. The executive’s tweet contradicts a tweet from Cloudflare co-founder & CEO Matthew Prince that shows declining traffic for Twitter.
Twitter blocks some searches for tweets that link to Threads although Threads URLs can be posted for now
At the same time, web analytics and data company Similarweb said that web traffic for Twitter was down 5% during the first two days that Threads was available to the public. That decline was based on the web traffic generated by Twitter the previous week. On a year-over-year basis, during the first two days of Threads’ availability, Twitter’s web traffic had plunged 11%.
Despite Twitter CEO Yaccarino’s bullish comments on the platform’s traffic, data shows that Twitter’s web traffic is dropping
There is no question that helping Threads’ explosive growth is the connection that the social media site has with Instagram. To become a Threads subscriber, you need to have an Instagram account and once you sign up for Threads, your Instagram profile shows a special Threads badge. And if you delete your Threads account, you are forced to delete your Instagram account too.
If Threads continues to add subscribers at this pace and Twitter continues to see traffic decline, the upstart competitor from Meta could overtake Twitter which reported having 238 million monetizable daily active users last summer in its last quarterly earnings report as a public company before Musk purchased the platform for $44 billion.
Hmm. Perhaps a cage match between Musk and Zuckerberg would be more entertaining and fun to watch. But in the world of tech, the battle between Threads and Twitter might have more implications for the future of social media.
