Twitter officially launched Super Follows this week, inviting people to earn monthly revenue by sharing subscriber-only content on Twitter.
“With Super Follows, people can create an extra level of conversation on Twitter (sharing bonus tweets and more) to interact authentically with their most engaged followers—all while earning money,” staff product manager Esther Crawford wrote in a blog announcement.
First introduced in February, Super Follows is aimed at “anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation,” including activists, journalists, musicians, writers, gamers, beauty experts, comedians, and more.
The feature lets users charge followers for monthly access to exclusive content—a la Patreon. It’s available first to folks in North America who applied for a Super Follows subscription. To join the waitlist, open the sidebar on your Home timeline, tap Monetization, and select Super Follows; you must be 18 years or older, have tweeted at least 25 times in the past 30 days, and have at least 10,000 followers.
Once approved, start sharing unscripted thoughts and opinions, personal replies, early previews, and other “behind the scenes” content for $2.99, $4.99, or $9.99 per month. Super Follows users can earn up to 97% of their revenue (after platform fees are deducted by Apple and Google for in-app purchases), until you reach $50,000 in lifetime earnings across all Twitter monetization products, at which point the amount drops to 80%.
Early adopters like esthetician @MakeupforWOC, writer @Myeshachou, producer @KingJosiah54, and astrology enthusiast @TarotByBronx are offering bonus Q&As, stories, scoops, and spiritual guidance to those willing to pay. Just look for the Super Follow button on an account profile to see a description of paid offerings and pricing. Tap a second time to subscribe via in-app payment. You can cancel any time in your phone’s App Store settings.
Super Follows, currently available to Apple device owners in the US and Canada, will roll out to iOS globally “in the next few weeks”; Android and web access are also “coming soon.”
