Traded-in phones are recycled or refurbished and returned to the “A1 Comms’ pool of competitively priced refurbished handsets,” so they can be sold again through Affordable Mobiles or Buymobiles — A1 Comms’s retail stores — at a lower price. According to the company, this reduces unnecessary waste, extends the lifetime of the devices, and provides customers with an affordable way to buy phones.
Sure, you can still probably get more money for your device if you go through the second-hand market. But going to a company instead saves you a lot of hassle with bidders and buyers, plus it ensures that the device is either renewed or properly disposed of, so that’s another burden off your shoulders.