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In today’s app market, success is no accident—it’s a strategy. Whether your app becomes a unicorn (a rare, standout success), a camel (steady and sustainable), or a hog (a resource-draining misstep) depends on the decisions you make now.
In this episode, Patrick McSteen, an app and game monetisation expert with Logan Square Consulting (and a speaker a PGC Helsinki 2024), joins hosts Peggy Anne Salz and Brian Baglow to explain how a great ad monetisation strategy can transform the ad experience from a necessary nuisance to an aspect of the game that excites, engages, and entices users to spend.
McSteen takes the mic to share the strategies that he’s employed to help more than 50 games and 30 apps reach their full potential and how to rocket ad revenue without cannibalising your IAP.
Listen. Learn. Enjoy.
What’s inside:
00:00 – Intro
01:10 – Why Logan Square Consulting?
02:18 – Rapid learning is everything
04:01 – Is ad mon the ugly ducking?
08:45 – Unicorns, camels and hogs
13:04 – Where does ad mon come in?
15:10 – How to get hesitant studios and apps on board
19:50 – Is rewarded the right path?
24:26 – Where do apps make the most mistakes?
28:35 – Who’s job is this?
31:20 – Optimising the spinner wheel
37:22 – Darwin will sort you out
41:50 – A game that does it right
44:06 – Favourite games Q&A
To make sure you get the latest episode of the PocketGamer.biz Podcast each and every week, you can subscribe on your favourite services, find us on YouTube, tune in on Spotify, or find our back catalogue over on our podcast page.
And if you’ve enjoyed this interview, check out world-class speakers sharing their insights and expertise at one of our events. You can find details of our upcoming events here.
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