Apple Pay is the company’s mobile payment platform. It’s a brilliant money-making scheme because Apple receives a cut of .15% of the value of each transaction that uses the feature (15 cents for each $100 purchase). With more than a million retail stores, gas stations, supermarkets, and restaurants accepting Apple Pay in the U.S. alone at the start of this month, the volume of transactions that run through the platform is large enough to generate big bucks for Apple.
Some credit cards in the Wallet app now have fraud prevention
Apple adds that it will share “fraud prevention assessments as well as information about your transaction (such as purchase amount, currency, and date) with your payment card network for fraud prevention.” You can avoid having to share this data with your payment card’s network by changing the payment card that you use for purchases made with Apple Pay to one that doesn’t sport the notification.
While this writer doesn’t see the notification badge on a Visa card placed in the Wallet app, some Visa users worldwide have started to see the badge. With so much cash tumbling into Apple’s coffers from Apple Pay, anything that Apple can do to get more users to pay using the platform brings more money to Apple’s bottom line. If that means making the card used for Apple Pay transactions safer to use thanks to enhanced fraud notification, so be it.
