Last year, Ikea collaborated with Asus Republic of Gamers (ROG) to develop an affordable range of “gaming first” furniture. Next month, it finally launches in the US.
The furniture was first introduced in China earlier this year and consists of ergonomic furniture products as well as fun and functional accessories. Affordable and high-performance aren’t usually two terms used together, but that’s what Ikea and Asus are promising with this ROG range.
”We believe there’s a lot to be done to democratize the gaming experience”, says Ewa Rychert, Global Business Leader of Workspace at Ikea. “Now, we take the first step on our gaming journey, and we do it by presenting affordable, high-performing gaming products and complete solutions that we hope reflect people’s personality and taste.”
Six product families are included, offered under the names Uppsel, Lanespelare, Matchspel, Gruppspel, Utespelare, and Huvudspelare. The product categories include gaming desks, gaming chairs, a mouse bungee, mouse mats, CPU stand on casters, ring light and phone holder, cabinet, drawers, an insulated tumbler, cup holder, multi-functional cushion/blanket, neck pillow, and a wooden arm headphone stand.
The full range of over 30 products is set to be available online and in US Ikea stores starting in October, although a specific launch date has yet to be revealed. They aren’t kidding about offering affordable products, with desks starting from $159, and chairs from $129.
