In addition to the new plans, Walmart Family Mobile announced that its Lifeline discount program lowered monthly phone service costs for eligible low-income customers. Qualified customers can access plans for as low as $5.88/month in California and $9.88/month in other states.
That said, here are Walmart Family Mobile’s new plans and features:
- New $19.88 Plan: Introducing a more affordable entry-level option with 4GB of data, making it easier for families to choose the right plan for their needs–with family plans starting as low as $19.88/month per line.
- New $34.88 Plan: A high-value option with 20 GB of high-speed data, giving customers plenty of data to stay connected while staying on budget.
- Enhanced $24.88/8GB Plan: Offering more data at a competitive price, providing better value for money.
- Improved Family Line Pricing: Reduced the price to add a line from $24.88 to $19.88 for customers adding a line on the new plans. Available to new and existing customers.
- Introducing Family Mobile Peace of Mind For All Plans: Helping families in tough times to stay connected, with up to six (6) times per year of unlimited talk and incoming text messages for just $1/mo plus taxes and fees.
- Employee Discount: Walmart employees get 33% off all Walmart Family Mobile plans, starting as low as $13.32/month per line.
Walmart Family Mobile’s new plans and features underscore our unwavering commitment to supporting families through economic hardships. In these challenging times, connectivity is not just a convenience — it’s a necessity. Through these offers and partnerships, we want to make a tangible difference in the lives of those who need it most by providing affordable and reliable mobile services.
– said Nancy Clark, President of Verizon Value Brands, May 2025.

Walmart Family Mobile is owned by Verizon | Image credit: Verizon
Basically, the prepaid brand will support United Way’s work with 211, a free, 24/7 service that connects people to critical local resources, including Lifeline, with professional Community Resource Specialists handling over 42,000 calls daily in more than 180 languages.
These announcements come just a few weeks after Walmart announced that price hikes were coming due to President Trump’s tariffs. Of course, the Walmart Family Mobile is owned by Verizon and has nothing to do with the chain store, but everyone can see the irony.