While Legere had been known to insiders in the wireless business before joining T-Mobile, his first big moment with the company he named the Un-carrier came in January 2013 at the Consumer Electronics Show in Las Vegas. Running T-Mobile for less than 4 months at the time, Legere was on stage discussing how T-Mobile‘s service in New York City was better than the service that Verizon and AT&T were delivering in the Big Apple.
No executive in the industry came out so strongly against his competitors than Legere. After all, the executive was known to call AT&T and Verizon “Dumb and Dumber.” At the time of his CES appearance in 2013, his comment about AT&T’s network was considered to be shocking. But from this moment on, the media would not ignore John Legere or T-Mobile.
