You know that companies are making lots of money off your data. So what if you could cash in on it yourself?
That’s one question SimpleTexting posed to 1,000 Americans this past June. A significant amount of respondents were apprehensive about what happens to the information they exchange for discounts and services. Over three-quarters expressed a level of concern about how much of their data is accessible to businesses, and 72% believed that even companies who say they are not selling their information are actually doing so.
And yet, when asked if they would trade that data for cash that went directly to them, 62.6% of respondents said they would consider it. Of those, most would be willing to give up their email address (75.1%), full name (56.6%), and demographic information such as age or race (49.8%).
It’s often said that everything has a price—and when asked to name it, respondents valued home addresses at $1,040 on average, property ownership status at $965.60, family status at $837.10, health status at $788.50, phone number at $580.30, full legal name at $516.10, full date of birth at $297.50, shopping history at $296, product consumption habits at $293.10, demographic information at $276.70, and hobbies at $175.70.
