Ahead of the holiday season, many companies ramp up their marketing efforts, and Xbox is no different. Microsoft has purchased ad space on the Las Vegas Sphere, and the company may have paid top dollar for the promo.
As shared by Xbox’s Jeff Rubenstein and many others on social media, the Sphere has been taken over by an Xbox advertisement. The multimedia display shows the iconic green Xbox logo and then transitions into clips of Starfield, Hellblade II, Forza, and Cyberpunk 2077. The sequence ends with a sizzle of the three main Xbox consoles–the Xbox Series X, the 512GB Xbox Series S, and the 1TB Xbox Series S.
According to 3LV, a one-day ad campaign on the Las Vegas Sphere could carry a price tag of $450,000, with a one-week run selling for a reported $650,000. These numbers stem from an agency pitch deck and might be out of date or in some other way not representative of what Microsoft could have paid to advertise Xbox on the Sphere.
The Sphere took years to build and carried a cost of $2.3 billion. Vegas Sphere CEO James Dolan obviously wants to make money on the Sphere, and selling ads on the outside of the venue is one way to do that. The Sphere also hosts the ongoing U2 residency and will show Darren Aronofsky’s 18K movie Postcard From Earth.
This is just the latest big ad from Xbox. During Thursday Night Football this week, Microsoft debuted its newest entry in the “Power Your Dreams” commercial series. You can watch this video below.
Microsoft just completed its $68.7 billion acquisition of Activision Blizzard, which means Microsoft now owns Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, and many more. Fans should not expect any Activision Blizzard games to appear on Game Pass until 2024, however.
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