Founded back in 2010, Xiaomi was known as the “Apple of China” during its formative years, showing great promise pretty much right off the bat on its path to global relevance across many hugely challenging segments of the tech industry.
Of course, the company decided relatively quickly to primarily focus on the smartphone market after trying its hand at more types of gadgets than we can count, and just a little over a decade in, Xiaomi is now looking down (literally) at both Apple and Samsung.
June 2021 was a historic month for the mobile industry
Believe it or not, Xiaomi jumped up to first place for the first time ever during the final 30 days of this year’s second quarter, edging out Samsung and Apple by 17.1 to 15.7 and 14.3 percent shares respectively.
Samsung will probably be back
We’re talking about a production disruption in Vietnam caused by a local resurgence of the COVID-19 pandemic that gave the chaebol’s top execs so many headaches last year. While there’s obviously no telling how the pandemic will continue to develop (in Vietnam and elsewhere), Counterpoint expects Samsung to fix its production issues… sooner or later, at which point the “ranks are likely to shuffle again.”
Will the Galaxy Z Fold 3 prove popular enough to bring glory back to Samsung?” 
For its part, Xiaomi will undoubtedly continue to provide stiff Redmi-branded competition for Samsung’s Galaxy A-series mid-rangers across European and Asian markets, but that’s unlikely to be enough to consolidate the company’s freshly achieved industry supremacy.
