This move caters to a growing trend among younger consumers who prefer alternative payment methods over traditional credit cards. Cash App Pay joins the existing lineup of payment options in the Play Store, which includes credit/debit cards, Google Play Credit, and PayPal (added in 2014).
“We’re continuously expanding payment options on Google Play, and adding Cash App Pay is a significant step in giving users more choice and convenience while meeting their evolving payment preferences,” said Pete Albers, Director, Google Play Retail & Payments Activation.
“Next-generation shoppers are demanding more choices at checkout, and we know they’re also looking for more ways to pay with their own money. This partnership not only empowers them to pay flexibly for the things they want, but it also marries two strong customer sets and maximizes their mobile utility,” said Tanuj Parikh, Head of Partnerships, Cash App, and Afterpay at Block.
The new Cash App option will show up here, once it’s available
The feature is not live yet, but setting it up will be straightforward once it is available. You’ll be able to access it by following a few simple steps:
- Tap your profile picture in the top right corner of the Play Store app.
- Go to “Payments & Subscriptions”
- Select “Payment Methods”
- Look for Cash App Pay when it becomes available
This update provides Android users with greater flexibility and convenience when purchasing digital content on the Google Play Store. The official launch date is coming soon, so stay tuned, as we will update this article and include a short test run of the new feature when it launches.