Meta Verified subscribers will have their content more prominently featured on Instagram and Facebook
Other features of the program will give Meta Verified users increased visibility and reach. This means that subscribers will have their posts prominently appear in certain areas of the Instagram and Facebook platforms such as “search, comments, and “recommendations.” Lastly, the subscription bundle offers users exclusive features that will allow them to express themselves “in unique ways.”
Meta co-founder, chairman, and CEO Mark Zuckerberg
The Meta Verified subscription bundle will be available starting later this week in Australia and New Zealand as a direct purchase on Instagram and Facebook. Make the purchase on the web and it will cost the equivalent of $11.99 per month. If you subscribe via the Facebook or Instagram app on iOS or Android, the price is the equivalent of $14.99 per month. Hmm. Why should an in-app purchase from the App Store or Google Play Store be 25% more expensive (wink, wink)?
Meta Verified will soon be available globally
Meta says, “We’re also committed to continuous monitoring and review of reported violations, as well as taking swift action against those who try to evade our systems.” There will be no changes to accounts on Facebook and Instagram that are already verified based on previous requirements.
The company states, “Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses, and our community at large. As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic.”
After being tested in Australia and New Zealand, Meta says that it hopes to bring Meta Verified to the rest of the world soon.
