Coincidence? I think not. “Un-carrier”-inspired marketing stunt? Most definitely, but that’s not necessarily a bad thing. The vast majority of long-time T-Mobile subscribers seem to believe that advertising label has become meaningless, and whether or not you’re seriously considering switching from Magenta to Big Red, a major announcement focused on customers from the latter carrier could clearly benefit the industry as a whole.
Before you get too excited, I have no inside info whatsoever on Project 624, so for the time being, that could be anything. The numbers seem to suggest the announcement will take place on June 24, although building buzz for two whole months ahead of launching… anything (no matter how important) is definitely not an “Un-carrier” move. Maybe Verizon wants to go back to 24-month device payment plans from the current 36-month standard? That sounds like another good guess, but I’m afraid all we can do is wait and see if Sampath will share more details in the coming days.
