He elucidates with their ‘search and discovery’ functionality on the platform, where buyers can input text for what they seek. “Largely 70% of our buyers are from Tier 2, Tier 3 or Tier 4 cities. Often when searching, they do not use the right spelling or mention vernacular words instead of English. AI’s job is to identify the right context of their search regardless and offer relevant results.”
They are also using AI to uplevel matchmaking between the buyer and the seller, by identifying product quality, proximity, ratings of both parties, reviews and other parameters. AI is being used in conversational commerce, segmentation, and cataloguing. Keeping business needs at the center, AI has found its place in the platform’s ecosystem.
Nikhil outlines their strategy for increased AI adoption – moving one step at a time. “We are seeing success with our implementations, although it won’t give a result on day one,” asserts Nikhil.
