Apple might have had its most streamlined new product event since it was forced to pre-record them in 2020 due to the pandemic. Once again, our MC was Mr. Tim Cook who, as usual, handed off the actual introductions of the new Apple Watch models, the AirPod Pro 2, and the iPhone 14 in non-Pro and Pro variants. Outside of a few shockers (the name of the rugged Apple Watch was Ultra, not Pro, and the $799 price is $200 less than rumored), most of the event was already known.
Apple calls its $799 timepiece, “Our most rugged and capable Apple Watch ever. Featuring a 49mm corrosion-resistant titanium case, multi-day battery life, three new specialized bands, a customizable Action button, precision dual-frequency GPS, innovative safety features like an 86-decibel siren and water resistant 100m. Apple Watch Ultra—a watch that pushes boundaries, so you can do the same.”
Let’s take a look at a video that could turn out to be a television commercial for the Apple Watch Series 8. “So, you’ve taken up running,” says the voice-over (VO) announcer to a man about to go out on a run. “Apple Watch has taken up a few new things as well.” Among these new features, the timepiece now measures your stride length, and it remembers your favorite route and lets you race against your previous times.
See you next month when Apple unveils the iPad Pro (2022) and the iPad 10!
