Unlike the eclectic mix found in other apps, LinkedIn’s focus remains squarely on careers and professionalism. While video content has long been a part of the platform, this dedicated feed aims to elevate engagement and discovery by curating relevant, easily digestible videos.
According to LinkedIn, users increasingly turn to video content to learn from industry professionals. Hence, the platform is exploring new avenues to surface such valuable content. However, the feature is still in its early testing phase, meaning it’s not widely available yet.
For content creators, LinkedIn’s new feed might present an opportunity to expand their reach and share video content with a professional audience. There’s talk that LinkedIn might explore monetization options down the line, which could encourage creators to get on board.
