When it comes to games, few companies have seen such a rollercoaster ride as Zynga. From the early days of Facebook gaming, to the company’s entry into the mobile market, Zynga has established itself as a major player, with a deep understanding of the player.
However, the path to profitable growth is inevitably fraught with tough choices. Studios can net new audiences by pumping out new titles and features at the pace of change, or they can push the envelope (and extend the lifecycle of their legacy title) with content, Live Ops and real-life events. In Zynga’s case, they can – and do – all of the above.
Yaron Leyvand, the Executive VP at Mobile Studios at Zynga, joins hosts Peggy Anne Salz and Brian Baglow to share pages from the playbook that keeps the games giant growing amidst industry downturns and transformations. Yaron recalls the milestones in the journey that brought Zynga from a small gaming company with a start on Facebook to a leader in casual gaming with over four billion downloads and 200+ million monthly players worldwide.
He also delves into Zynga’s unique approach to M&A – which aims to bolster and support smaller studios and trust in the local talent and expertise of each developer. Don’t miss this info-dense episode as Yaron describes how Zynga and Take-Two are shaking up the industry with their landmark collaboration.
What a way to end the year!
Peggy and Brian also announce the biggest celebration in PG.biz history – the 10th anniversary of PocketGamer Connects hosted at PGC London in January 2024. We hope to see you there.
CHAPTER TIMESTAMPS
00:00 – The must-attend event of the year
03:09 – Introducing Yaron
03:48 – Zynga’s 2024 mentality
07:09 – Most innovative shift in puzzle games
11:43 – The secret to Zynga’s success
14:46 – Zynga’s acquisition approach
20:02 – The power of combining forces
25:37 – To license IP or not to license IP
27:56 – How to make a “forever franchise”
33:04 – Favourite games Q&A with Yaron
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