PGBiz

Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in our…

Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into…

While some studios are cashing in their chips on hypercasual and casual games, a few future-focused brands are doubling down and winning big by…

In an industry where data driven decision making pays dividends and a deep content pool is the difference between customer churn and a long-term…

To acquire valuable players and boost rank in the app stores, studios have to shift focus and budget to offer each user a customised…

Profitable UA is all about connecting with the right players at the right time in the right context. Using traditional targeting tools, UA managers…