The games industry faced a brutal year in 2023, with unofficial layoff estimates reaching an alarming 10,000 total. The stakes remain high in 2024…
PGBiz
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GamingMobile GamingNews
PG.biz Podcast – Fluent’s Matt Conlin talks game-changing user acquisition trend | Pocket Gamer.biz
An evolving market calls for an evolved approach to user acquisition. One that treats players as individuals and weighs each user’s needs against all…
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GamingMobile GamingNews
PG.biz Podcast – Zynga’s Yaron Leyvand On The Secret To Making A “Forever Franch | Pocket Gamer.biz
When it comes to games, few companies have seen such a rollercoaster ride as Zynga. From the early days of Facebook gaming, to the…
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GamingMobile GamingNews
PG.biz Podcast – Aampe’s Jim Laurain on the smart steps that inspire players wit | Pocket Gamer.biz
Success starts with a great game, but profitable growth is fueled by ongoing engagement that treats players as individuals. And, although it’s not rocket…
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GamingMobile GamingNews
PG.biz Podcast – Kwalee’s John Wright On Attracting Valuable Users With A Loyalt | Pocket Gamer.biz
During the hypercasual reign, short-term metrics such as the seven-day LTV curve, were the golden standard for an app’s scalable potential. Now, looking further…
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GamingMobile GamingNews
PG.biz Podcast – NSPCC’s Kevin Antao and Andy Sallnow on the challenges of safe | Pocket Gamer.biz
There’s no shortage of benefits that games bring to players, from offering avenues for creativity to developing interpersonal skills to fostering greater self-confidence. Yet…