Ever since John Legere became CEO of T-Mobile in September 2012, the wireless provider started to make its presence known in the industry. A solid fourth among the nation’s four majors, Legere brought innovation, excitement, and confidence to a company that seemingly had no direction.
T-Mobile has been discovered on Wall Street where it has outperformed Verizon and AT&T
T-Mobile’s shares over the last 12 months
Analysts see T-Mobile continuing to close the subscriber gap with Verizon and it has been able to do so even though it spends less on capital expenditures than its rivals. One area where T-Mobile is still behind Verizon and AT&T is with its margins which are expected to be 4% this year compared with revenue margins in the mid-teens achieved by T-Mobile’s two main competitors.
Now, T-Mobile is turning its focus to rural markets and enterprise users where it currently has market shares in the low teens and high single digits, respectively. Historically, T-Mobile and Sprint have trailed Verizon and AT&T in these markets, but T-Mobile is aiming to grab a 20% share in both by 2025. We’ve recently seen an increase in television ads for T-Mobile’s service for businesses.
