This upcoming tool would enable users to record audio using the voices of famous musicians. However, as of now, major record labels haven’t given their green light, and discussions between the two parties are ongoing. YouTube is treading carefully to ensure the legal use of this technology, considering its history with the music industry. While past relations were challenging, they improved in the last few years as the streaming platform increased royalty payments.
AI is viewed by the music industry as both a promising technology and a potential threat. In the past, the industry faced challenges from piracy and user-generated content, then from streaming services like Spotify and YouTube, which made music companies cautious about embracing new technologies.
Yet, artists recognize the potential for these models to open new creative avenues. Musicians and labels are keen on controlling how companies use their copyrighted works to train models, seeking permission and compensation. The interest in AI heightened for record labels after a song that sounded remarkably like Drake and the Weeknd, though not recorded by them, went viral and was actually submitted for Grammys.
Earlier this month, YouTube unveiled new features, some leveraging AI. For example, the new Search by voice or song feature uses AI to match the sound to the original recording.
